Not in the Pet Shop

Welcome to Not in the Pet Shop – where the ordinary ends and the extraordinary begins.

We’re an online marketplace made for pet lovers who want something a little different. At Not in the Pet Shop, you won’t find the usual pet supplies — instead, you’ll discover a curated collection of beautifully crafted accessories and gifts for dogs and cats, all made by small, independent businesses across the UK.

From personalised toys and bespoke pet clothing to charming bowls, blankets, collars, leads, and even pet-inspired art — every item in our collection has been chosen for its quality, individuality, and charm. Whether you’re treating your pet for their birthday, marking a special occasion, or simply showing them some extra love, you’ll find something truly unique here.

We’re proud to support talented UK makers — many of whom are turning creative side projects into thriving small businesses. Not in the Pet Shop gives them a platform to grow, while giving you access to one-of-a-kind products you won’t find on the high street.

Our mission is simple: to surprise and delight you with products that are full of character and made to last. For us, good value means well-crafted, thoughtful items that stand the test of time — not mass-produced or throwaway